Computer-Generated Imagery (CGI) is the application of computer graphics to create or contribute to images in art, printed media, video games, films, television programs, shorts, commercials, videos, and simulators.
CGI can be used effectively during planning for both residential and commercial property developments. Using cutting edge Architectural Visualisation and computer-generated imagery, we create stunning concept visuals for planning applications, business cases and pitch presentations.
6 advantages of using CGI for property marketing
CGI is a better marketing method than photography
With the photography of property (both interior and exterior), many factors have to be right to get the perfect photo; the time of day, the lighting, and the right photographer are all important variables which are difficult and costly to get right.
Using CGI for property marketing purposes eradicates these issues completely and gives you total control on the delivery and quality of your marketing material.
As CGI artists, we have the flexibility to set up that perfect shot at any time of day, any weather condition and any composition (even the impossible ones!)
Using CGI also allows you to plan ahead and start selling earlier, offering high quality imagery to showcase your work to the high standard expected from your customers.
Your customers’ expectations matter, exceed them!
Show your customers and prospective homeowners / investors the future and what they can expect from your development
Exceed your customers expectations, by showing them what their new home or investment will look like before its even built
CGI offers the developer & investors the ability to view their results faster, and units can be marketed and sold earlier.
Time = Money
Move with the times! Don’t be left behind
Stand apart from your competitors that are still trying to use straight edged 2D floor plans to sell a dream
Even our experienced and professionally trained designers admit the difficulty when trying to visualise a 3D space from looking at a 2D floor plan.
Buying a home can be much more engaging, informative and enjoyable for your customers than ever before, by using CGI when selling them the dream.
We live in a 3D world, so people relate to 3D imagery. This is no different when it comes to marketing property.
Showcase the quality of your work
CGI is the No.1 method of marketing your projects over any other visual marketing aid or tool available today
Don’t devalue your project with using second class CGI providers!
Don’t devalue your project with using second class marketing methods such as 2D floor plans
Your customers deserve better!
5. Sell earlier and quicker by marketing off-plan
When people have money to invest or spend, thy want to invest or spend it. Why make them wait ?
6. Not just an image
Once our experienced designers have generated the technically detailed, 3D images of your development / project, it doesn’t have to stop there.
Using these CGI stills, we can create a range of other advanced CGI products:
Engage your audience and capture their imagination with HD video, Animated or corporate marketing footage.
An animated infographic video is a brief video that delivers a business idea in a simple, engaging and direct way. It combines cool animations, appealing images, and a clear language to quickly grab the viewer’s attention. You only have a few seconds to capture a prospects attention, make those seconds count.
3D HD Virtual Walkthrough
Allow your clients to step into their new home, and walk them through the possibilities firsthand. Show them the opportunities and the vision of what their new home could look like from an internal view point.
Augmented reality (AR)
Bring your project to life!
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that fulfils three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.
Virtual reality (VR)
Much like google street view, offering your potential clients a 360° experience allows them to understand how your end product will look from every angle.
What does this mean for you?
Quite simply if you don’t move with the times the times will pass you by!
The market leaders use CGI and associated marketing techniques to fully optimise their marketing campaigns allowing them in a lot of cases to sell units before they are even developed.
Rise above your competitors and present yourself, your business and your projects as highly investable, well established, high class assets and homes.
Time and investment spent on marketing = higher conversion rates and increased sales, FACT!
The Diamond Development Marketing package!
Why not showcase all of your high quality marketing material on one of our market leading landing platforms, that can be either a page on your current website, or a stand alone platform, connecting your prospects to your projects via one of our LeadsElite, high traffic generating marketing funnels.
We not only provide you with professional marketing imagery and video content, but we can generate you sales as part of the process.
Fill out your details at the bottom of this page, upload the relevant documents should you have them at this time, choose from any of the advanced marketing tools and products we offer, and one of our specialist advisors will be in touch with you soon.